Japan Rice and Rice Industry
Export Promotion Association
Events guide
We provide various kinds of events at which JRE exhibits.
Upcoming events
Past Events
For Chinese tourists visiting Japan on a cruise ship Promotion of Japanese packaged rice
Date of Implementation:
2017.08.24(Thu)~late Nov.

JRE adopted the FY2016 export promotion emergency measure subsidy for each item (special support project for exporting rice and processed rice products), and implemented 100,000 meals / promotion of packaging rice (January to March 2017) Following this, with the cooperation of JTB Corporate Sales Co., Ltd., we decided to carry out a Japanese packaged rice distribution and promotion business for Chinese tourists visiting Japan on a cruise ship from China.

Japanese rice event in Hong Kong (matching event / restaurant fair)
Date of Implementation:
Matching Event Nov.14, 2017 (Tue) 15: 00-17: 00
Restaurant Fair Nov.15 (Wed) -Nov.28 (Tue)
Venue:
Nov.14, 2017 (Tue) La Bombans Hong Kong

JRE aims to promote rice distribution. A BtoB matching event will be held on November 14 (Tuesday), and a restaurant fair will be held for general consumers for two weeks from the 15th of the same month.

Exhibiting at the Emperor’s Birthday Celebration Reception
Date of Implementation:
2017.11.16(Thu)  11:30~13:00
Venue:
Ambassador's official residence (Ryoumabashi Nakagai 2)

In China, JRE promotes Japanese rice, food and drink made from Japanese rice, and side foods that are eaten with rice.
We will exhibit a booth for the purpose of cultivating demand.

Conduct rice crackers distribution promotion event in Singapore
Date of Implementation:
2017.09.22(Fri) 〜 2017.09.23(Sat)  Sep.22(Fri)14:00 ~ 17:00 (B to B)・Sep.23(Sat)12:00 ~ 18:00 (B to C)
Venue:

Sep.22 (Fri) Park Royal on Pickering (B to B)
Sep.23 (Sat) ChinaTown Point (B to C)

JRE is working to strengthen promotional activities for Japanese rice and rice-related foods.
BtoB matching event and B to C general consumer event for two days, September 22 (Friday) and 23 (Saturday), with the aim of promoting rice confectionery distribution in Singapore, the Asian transmission base We carry out.

Exhibit at『Hong Kong Food Expo 2017』 and conduct seminars
Date of Implementation:
2017.08.17(Thu)  13:15 ~ 14:35
Venue:
Hong Kong Convention & Exhibition Center

JRE will cultivate demand and expand sales channels in Hong Kong by conveying the “attractiveness” of rice cultivated in Japan’s rich climate and climate, and rice processed rice products such as sake and rice crackers. Therefore, we will participate in “Hong Kong Food Expo2017”.

Participation in a Japanese food tasting event in Shanghai
Date of Implementation:
2017.07.19(Wed)   14:00 ~ 16:00
Venue:
Okura Garden Hotel Shanghai Grand Ballroom

JRE communicates to China the “attractiveness” of processed rice products such as rice grown in Japan’s rich climate and climate, packed rice made with the rice, sake, rice crackers, etc. In order to expand sales channels, we will participate in “PR events such as Japanese food tasting”.

Participation the promotion in Bordeaux France
Date of Implementation:
2017.06.18(Sun) 〜 2017.06.21(Wed)  4 days 9:00 AM – 6:30 PM
Venue:
Parc des expositions de Bordeaux-Lac

The Japan Rice and Rice Industry Export Promotion Association will participate as an exhibitor in the Vinexpo […]

Exhibited at JAPAN Pavilion booth at “THAIFEX 2017”
Date of Implementation:
2017.06.03(Sat) 〜 2017.06.04(Sun)  10:00~18:00
Venue:
IMPACT Exhibition and Convention Center (IMPACT Hall 4 Inside the Japan Pavilion)

JRE is working to strengthen promotional activities for Japanese rice and rice-related foods.
In Japan Pavilion, where JETRO will exhibit at THAIFEX 2017, the largest food comprehensive trade fair in Southeast Asia to be held from May 31 to May 4, 2017 We will be exhibiting at the All-Japan Rice-Rice Food Export Promotion Council booth on Saturday 3rd and Sunday 4th.

Exhibiting booth at the exchange meeting of the Beijing Ambassador’s official residence
Date of Implementation:
2017.05.03(Wed)  12:00~14:00
Venue:
Ambassador's official residence (Ryoumabashi Nakagai 2)

JRE is aiming for the Chinese market at “Ambassador’s Residence Spring Exchange” aimed at PR of Japanese rice and rice-related products, food and drink made from Japanese rice, and side foods with rice We will have a booth for the purpose of creating demand for Japanese rice and rice-related foods.

Distribution and promotion business of Japanese cooked rice packs targeting Chinese tourists
Date of Implementation:
Date of implementation: late Jan. - Mar. 2017
Venue:
① Nine counters in China (Shanghai, Beijing and Guangzhou): 20,000 meals
② Eight foreign tourist information centers (Hokkaido to Fukuoka): 40,000 meals
③ Electronics department (Tokyo): 5,000 meals
④ Hotel breakfast venue used by Chinese tourists (Tokyo and Osaka prefectures): 5,000 meals
⑤ Duty-free shop at international airport (Chiba and Osaka): 30,000 meals

We decided to distribute 100,000 packaged Japanese rice and promote the Chinese tourists visiting Japan. We ai […]