Japan Rice and Rice Industry
Export Promotion Association
Events guide

Booth exhibition at “Speciality & Fine Food Fair” in London

sf-fair

Japan Rice and Rice Industry Export Promotion Association (JRE) will participate in the UK’s leading showcase of foods and drinks, “Specialty & Fine Food Fair”, in London to promote Japanese rice, sake and rice confections in Europe. There will be a display and seminar about rice produced in Japan and other rice products.

Prior to this event—on Thursday, September 1st—“Umami Seminar” organized by Japan External Trade Organization (JETRO) will be held at the Icetank Studio in London. Two successful chefs based in London will share their recipes on highlighting “umami” in the ingredients by demonstrations. (Please register through the JETRO website below).

1. Speciality & Fine Food Fair 2016
Exhibit event name
Speciality & Fine Food Fair 2016
Date of implementation
Sun. Sept. 4th – Tues. Sept. 6th, 2016 (3 days)

1. [Booth] Sun. Sept. 4th 10:00 – 17:30
Mon. Sept. 5 & Tues. 6th 9:30 – 17:00

2. [Seminars]
Japanese sake seminar  Sun. Sept. 4 & Tues. 6th 11:00 – 12:00
Basic seminar on rice made in Japan  Sun. Sept. 4 & Tues. 6th 13:30 – 13:50
Seafood seminar  Sun. Sept. 4 & Tues. 6th 13:50 – 14:20
Demonstration of rice and seafood  Sun. Sept. 4 & Tues. 6th 14:20 – 14:50
[Total 8 times]

3. [Business Matching] Mon. Sept. 5th 14:00 – 15:30

Venue
Olympia London (Booth: 1250, 1264, 1350)
Purpose of implementation
The promotion and local sales channel expansion of Japanese produced rice, sake and beika
Content of implementation
1. Rice made in Japan, Japanese sake, exhibition of rice confections, food and drink tasting
2. Japanese cuisine chef, sake sommelier, rice made in Japan by the Japan Fisheries Association, Japanese sake, seminar on seafood

Speaker1: Hideki Hiwatashi
Speaker2: Ryosuke Mashio

3. Business matching, joining JRE member companies and local buyers

Exhibiting members
Senda Mizuho CO.,LTD.
Akashi Sake Brewery Co. Ltd
C&D Inc.
Gekkeikan Sake Co., Ltd.
Honke Matuura Brewery Co.Ltd
Kinmon Akita Sake Brewery
NINKI INC.
XENLON INTERNATIONAL CO.,LTD.
Bonchi Co., Ltd.
2. Umami Seminar
Seminar Title
Umami Seminar
Date of implementation
Thurs. Sept. 1st, 2016 15:00 –

Venue
Icetank Studio
Content of implementation
1. Rice made in Japan, Japanese sake, exhibition of rice confection s, food and drink tasting
2. Japanese cuisine chef, sake sommelier, rice made in Japan by the Japan Fisheries Association, Japanese sake, seminar on seafood
Lecturer 1: Daisuke Hayashi (Head chef at a Japanese restaurant, “TOKIMEITE”)
Lecturer 2: Daniele Condini (Head chef at a restaurant, “Percy and Founders”)
Lecturer at the Specialty & Fine Food Fair 2016
profile-hiwatashi
Hideki Hiwatashi
Executive head chef at “Sake no hana”

[Brief biography]
After working as a chef at “Kikunoi” in Kyoto, he moved to the U.K. in 2010. He helped open “Sake no hana” and has become a successful chef.

profile-mashiori
Ryosuke Mashio
Japanese sake sommelier at the Japanese restaurant, UMU (Two-star Michelin rating)

[Brief biography]
He has worked internationally as a judge for the category of Japanese sake at the International Wine Challenge.
In 2015, he conducted a seminar on Japanese sake at “PRESENTING JAPAN.”
Japanese sake is not only for the Japanese cuisine, and he is able to match Japanese sake with other dishes around the world.

Event name: Booth exhibition at “Speciality & Fine Food Fair” in London
Dates: 2016.09.01(Thu) 〜 2016.09.06(Tue)

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