Japan Rice and Rice Industry
Export Promotion Association
Events guide

Booth exhibition at『Vinexpo Hong Kong 2016 』

Booth exhibition at『Vinexpo Hong Kong 2016 』

Japan Rice and Rice Industry Export Promotion Association (JRE) will be exhibiting at “VINEXPO HONG KONG 2016″ to develop markets and distribution channels by appealing the attractiveness of Japanese Sake made from rice produced in the fertile weather and climate of Japan.

Event name: Booth exhibition at『Vinexpo Hong Kong 2016 』
Dates: 2016.05.24(Tue) 〜 2016.05.26(Thu) (3 days) 1. [Japanese Sake PR Booth] 9:30AM – 6:30PM 2. [Seminar & Business Matching] Morning Session: 11:00AM – 12:50PM Afternoon Session: 2:30PM – 4:20PM(6 times in total)
Venue: HONG KONG CONVENTION & EXHIBITION CENTRE
Level 1 Halls A – D (Booth No. 1-GH72)
Purpose: To promote and expand distribution channels of Japanese Sake in Hong Kong
Content: 1. Slides and panels introducing the attractiveness of Japanese sake
2. Display of actual Japanese brewer’s rice, rice malt and sake sets
3. Japanese Sake tasting
4. Seminars regarding Japanese Sake by “Sake Samurai”

Sake Samurai Introduction Ho Leung Chi
Sake Samurai Introduction Ayuchi Momose

5. Business matching (Invitation only)
Participating companies: Akashi Sake Brewery Co.
LtdAMABUKI SHUZO CO.,
LTD.KONTATSU Co., Ltd.
C&D Inc.
Xenlon International Co.
Nanbu Bijin Inc.
NINKI INC.
HAKUTSURU SAKE Brewing Co., Ltd.
Honke Matsuura Shuzoujou Co.,Ltd.
Miyasaka Brewing Company, Ltd.
Exhibition URL: VINEXPO http://www.vinexpo.com/en/ VINEXPO HONG KONG http://www.vinexpohongkong.com/en/
Ho Leung Chi Chair, Sake Culture Exchange Association

【Profile】
Fascinated by Japanese culture and Sake during studies and work in Japan, established the Sake Culture Exchange Association in 2007 to spread Japanese Sake and culture to a wider population. Approximately 1000 Japanese Sake loving members enroll in the association, planning and conducting events and gatherings to enjoy Japanese Sake and appreciate breweries few times a year. A brewery tour in Japan is also planned and conducted annually.Has hugely contributed dispersing the knowledge of Japanese Sake culture in Hong Kong.
1990 – 1994
Started language study in Tokyo, then studied in Mito, Ibaraki for two years
June 2002
Opened Hoka Hoka2004Established Elegant Trade Ltd and started Japanese Sake and Shochu importation business
November 2007
Qualified as the SSI “Kikisake-shi”
December 2007
Established Sake Culture Exchange Association
2009
Qualified as the SSI “Shochu Advisor”
October 2010
Appointed as “Sake Samurai” by “Japan Sake Brewers Association Junior Council”
April 2012
Qualified as SSI “Nihonshugaku-koshi (Master Sake Sommelier)”
May 2012
Apointed as a judge at 2012 IWC Sake Competition

Ayuchi Momose Sake SamuraiDirector, Momose Co., Limited (Founder of SAKE BAR GINN )

【Profile】
Owns SAKE BAR GIN a Japanese Sake bar in Lan Kwai Fong, Central, Hong Kong, popular to locals and Japanese residing in Hong Kong. Uses the space to actively disperse knowledge on Japanese Sake.
After serving as a Japanese Sake Sommelier at “Sakagura,” a famous Washoku restaurant in USA from 2003, became a exclusive Japanese Sake Sommelier in charge of all Japanese Sake served at TIC Group restaurants in 2008.
From 2008 to 2010, conducted lectures on Japanese Sake at Columbia Business School of Columbia University.
Moved to Hong Kong in 2010, and in January 2011, established Momose Co., Limited, providing consultation for Japanese Sake breweries and Washoku restaurants, and in December opened SAKE BAR GINN.Regularly conducts Japansese Sake seminars and Japanese sake tasting events.
In the 2012 Food Expo, appointed as a seminar lecturer by Ministry of Agriculture, Forestry and Fisheries of Japan.
Can be described as an opinion leader or Japanese Sake in Hong Kong.

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