Japan Rice and Rice Industry Export Promotion Association (JRE) is planning promotional events in major cities in China to stimulate demand for Japanese rice and rice products in the country.By running a booth at FHC CHINA 2016, one of the largest food trade shows in China, we promote the understanding of Japanese rice products and tools for food-related professionals including retailers, hotels, wholesalers, and distributors.
Photo credit:http://www.fhcchina.com/en/photo_list.asp
Event name: | Booth exhibition at FHC CHINA 2016, the largest food trade fair in China |
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Dates: | 2016.11.07(Mon) 〜 2016.11.09(Wed) 10:00-18:00 (10:00-16:00 on the last day) |
Venue: | Shanghai New International Expo Centre (SNIEC) 2345 Longyang Rd., Pudong Xinqu, Shanghai Shi |
Venue URL | http://www.sniec.net/visit_gettosniec.php |
Purpose: | To stimulate demand for Japanese rice and rice products on the Chinese market |
Content: | 1. Display, promotion and sampling of Japanese rice, cooked rice packs, rice crackers, and sake. 2. Promoting the understanding of tools for Japanese rice product |
Remarks | This is the 20th year of this annual event. 2,150 participants from 66 countries and regions were present and are expected to be present this year as well (based on the figures from 2015). We plan to promote the understanding of Japanese products with synergic cooperation with the JETRO booth. |