Japan Rice and Rice Industry
Export Promotion Association
Activity Report

Report on the implementation of the Japanese rice menu fair in Hong Kong

Promotion Reports

We hold a Japanese rice menu fair for high-end Chinese restaurants in Hong Kong with the aim of expanding Japanese rice exports to Hong Kong.
In addition to disseminating the appeal of Japanese rice to general consumers, we also hold tasting sessions for the media in advance and widely convey it to chefs working at restaurants, so that demand for Japanese rice continues even after the fair ends. I tried to expand it.

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