Japan's rice is the pride of the nation

Japan’s rice is an exquisite creation made possible
by the country’s exceptional waters and soil,
its technological know-how,
and the tireless effort of its growers.

The discerning tastes of Japanese consumers and the
diversity of its uses in cuisine have resulted in
more than 400 officially recognized
varieties of Japanese rice.

What makes Japanese rice
stand out from the rest?

How should I cook
Japanese rice to
bring out
its best flavor?

The secret to cooking Japanese rice that has a pleasant, subtle sweetness and aroma

  • 1
    Carefully measure the uncooked rice Image

    Carefully measure the uncooked rice

    Use a 180 ml measuring cup
    (one cupful makes 1.5 to 2 servings).
    It’s important to measure
    it accurately for proper cooking.

  • 2
    Wash the uncooked rice Image

    Wash the uncooked rice

    Washing the rice removes the bran from the grains.
    Add just enough water so the grains don’t float,
    quickly swish it around 2 or 3 times,
    then dump out the water.

  • 3
    Add water Image

    Add water

    If using a pot:
    Put in an amount of water 1.2× the amount of rice.

    If using a rice cooker:
    Add water according to the markings inside.

    If there’s time, letting it soak for 30–60 minutes before cooking will enhance the flavor, and using softened water makes the rice even softer.

  • 4
    Cook the rice Image

    Cook the rice

    Put on the lid and apply medium heat until you hear it boil,
    then turn the heat to low for about 10 minutes.
    Then turn off the heat and leave it to steam
    with the lid still on for about 10 more minutes.

    Rice cooker:
    Just push the button!

  • 5
    Use a rice scoop to loosen and fluff up the rice Image

    Use a rice scoop to loosen and fluff up the rice

    When the cooking is done,
    dig to the bottom of the pot and pull big scoops of the rice upward,
    while being careful not to crush the grains.
    This will help give it a fluffy and delicious texture.

*Although a metal pot is fine, we recommend an earthenware pot for even cooking.

How to store uncooked rice and keep it fresh

Avoid high temperatures and humidity. Put the rice in an airtight container (such as a capped plastic bottle) and store it in the refrigerator or other cool and dark location. Also avoid storing it near foods from which odors might seep in.

Bottles Image

Endless Uses
for Japanese Rice


Rice in your diet
for healthier living

One advantage of eating rice is that it provides carbohydrates (fuel for the body and brain), protein (tissue to build cells), vitamins & minerals, and dietary fiber (for digestion) all at once, while being low in fat (and naturally gluten free). Combining it with main dishes is an easy way to keep an overall balanced diet.

Studies show that the optimal nutritional balance for burning calories is at least 60% carbohydrates, 15% protein, and 20–25% fats. As a meal this translates to about 60% rice and 40% main dish.

Rice from Japan perfectly fills an
important nutritional role,
and you’ll enjoy its softness
and its subtlely sweet taste and aroma.


This logo means the rice you’re purchasing was grown in Japan,
exported to bring you quality you can trust and a difference you can taste.