Japan Rice and Rice Industry
Export Promotion Association
Events guide

Exhibit at Winter Fancy Food Show 2020 and Product Fair in North America

We will carry out promotional activities aimed at expanding new sales channels for Japanese rice confectionery in two cities in North America.

Exhibited at the Winter Fancy Food Show, the largest luxury food trade fair on the west coast of the United States in San Francisco. We aim to expand exports of Japanese rice confectionery.

In Los Angeles, we will exhibit at the product fair at “Tokyo Central Gardena” (formerly Marukai Gardena store).

In addition, we will promote sales by visiting local markets, negotiating with individual companies, and producing stickers exclusively for rice crackers in the United States.

Event name: North American rice cracker promotion
Dates: 2020.01.18(Sat) 〜 2020.01.26(Sun) Wineter Fancy Food Show:2020.1.19~21 (San Francisco)、product Fair:2020.1.23~26 (Los Angeles)
Moscone Center San Francisco
747 Howard St., San Francisco, CA 94103

=Product Fair=
1740 W Artesia Blvd., Gardena, CA 90248

=Individual business negotiations=
Companies in Los Angeles
Venue URL https://www.tokyocentral.com
Purpose: ・ Expansion of new sales channels for Japanese rice confectionery to North America.
・ Raise awareness of rice crackers and expand distribution demand through product fairs.
Content: Exhibiting at exhibitions and promoting and selling rice crackers at stores
1. Exhibit at WINTER FANCY FOOD SHOW 2020, the largest high-end food trade fair on the west coast of the United States. Aim to expand exports by proposing, appealing, and negotiating Japanese rice confectionery that meets the needs of visiting buyers.
2. Market inspection to grasp local food and retail trends
3. Business negotiations with individual company visits with buyers in Los Angeles
4. Promote rice cracker tasting and sales promotion at supermarket product fairs in Los Angeles to expand sales channels.
5. Sales promotion by developing a sticker tool exclusively for rice crackers in the United States
Participating companies: ・ Iwatsuka Confectionery Co., Ltd.
・ Echigo Seika Co., Ltd.
・ Narumiya Co., Ltd.
・ Zenkoku Beika Kogyo Kumiai

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